What Empiria Studio reports look like

How often do we prepare reports for our clients?

In Empiria Studio we distinguish between two types of reports: weekly and monthly. Regular reporting allows for constant control of activities and ongoing response to possible needs for the introduction of changes.

• Weekly reports: We deliver every week, presenting the most important elements of the work done, its results and a plan of further actions. Thanks to them, you can monitor the progress of work on an ongoing basis and analyze short-term results.
• Monthly reports: They summarize the results for the previous month. In them we present the results achieved, references to the established objectives and conclusions and recommendations for the future. These reports shall always be submitted by the 10th day of the following month.

What data do the reports contain?

The reports prepared by Empiria Studio are comprehensive and contain all the key information that allows you to accurately understand the results of our activities and plans for the future. Here's what you'll find in each report:

Information on the results achieved

Detailed campaign performance data such as CTR (Click Through Rate), number of conversions, generated sales, etc. These metrics are presented in the context of pre-established metrics and goals.

Reference to previously established objectives

Each report contains a reference to the objectives established at the beginning of the cooperation, which allows to assess whether the actions are moving in the right direction and whether they require adjustments.

Commentary on results, conclusions and recommendations

In this part of the report, we provide a detailed commentary on the results achieved, explain the factors affecting the results and recommend possible changes in the strategy.

List of actions taken

A detailed description of all actions taken during a given period, which increases transparency and allows you to keep track of the progress of the project.

Plans for the next period

We determine what steps will be taken in the near future, what are the goals for the next week or month, and what actions will be prioritized.

Dynamic reports with Looker Studio for monthly report

With Looker Studio, we create dynamic reports that are tailored to the needs of the project and allow you to monitor the results on an ongoing basis. Looker Studio allows you to visualize your data in a clear way, which makes it much easier to analyze and interpret it. These reports are dynamic, which means you can compare data from different time periods, customizing the reports to your needs.

Transparency and ongoing contact

Our specialists are in constant contact with the client. If there is any topic that requires specific action, changes in assumptions or discussion, we are ready to discuss all issues on an ongoing basis. You do not have to wait for a report to know what is currently happening in the project.

Examples of reports

To better illustrate what our reports look like, here are two examples:

• Weekly report:
  The results of advertising campaigns on Facebook — a detailed report on the implementation of the company's marketing strategy.

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• Monthly report:
  Summary of Google Ads advertising activities - Monthly results report.

Why do we prepare reports on advertising activities “late”, after a few days have elapsed?

It is our best practice to report activities after a few days so that the data is fully collected and correctly reflects the actual results. Ad data may be recorded on systems with a delay due to conversion attribution and conversion window.

If we advertise a promotion that lasts 7 days, the user must convert within that time from the interaction with the ad. In order to accurately measure the number of conversions obtained thanks to the promotion, we need to include this conversion window. Thanks to this practice, the reports provide precise data on the effectiveness of the ads.

summary

Reporting of activities by advertising agencies and transparency of activities are key aspects of cooperation with the client. Reliable and systematic reports make you able to evaluate the work of specialists who are engaged in servicing your company, control the course of campaigns and their value.

We are aware that advertising and marketing is an important area for your business, whose successes and failures directly translate into the financial condition of the brand. For this reason, we make every effort to prepare such reports for you, which will reliably tell not only about the results achieved, but also about the work done by us.