Marketing campaign ROI calculator

Welcome to the Empiria Studio Marketing Campaign ROI Calculator. Whether you're planning a Facebook, Instagram, Google Ads campaign, email marketing or TikTok Ads, our tool will help you estimate your potential ROI. This will make it easier for you to make decisions about the allocation of your marketing budget.

How does the calculator work?

Our marketing campaign ROI calculator uses industry averages for different campaign types. Here's how it works:

  • Select the type of campaign you are planning (e.g. Facebook Ads, Google Ads,...)
  • Enter your planned campaign budget
  • Enter the average order value
  • Enter a percentage conversion rate
  • The calculator uses the average CPC indicators for the selected campaign type

Based on this data, the tool calculates the estimated number of clicks, conversions, revenue, profit and ROI.

Important information about the results

Remember that the results presented by our ROI calculator are indicative and are based on averaged data from different industries. The actual results of your campaign may vary depending on a number of factors, such as:

  • Specificity of your industry and product
  • Quality of advertising creations
  • Targeting precision
  • Seasonality
  • Competition in the market

Therefore, we recommend that you take these results as a starting point for further analysis and consultation with marketing experts. At Empiria Studio, we offer professional consulting to help you maximize the real ROI of your marketing campaigns.

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Marketing campaign ROI calculator

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