Promotional materials
Together with the client we prepared advertising materials: briefcases and other gadgets
73 contacts
This is the number of contacts we managed to gain after the first month of the social media campaign
Introduction
New Structure is an innovative construction company that uses the latest technologies and out-of-the-box concepts to change the game in the construction industry. It focuses on creating innovative and optimal design solutions that combine a progressive approach with tradition and proven methods, aiming to achieve the best results both aesthetically and functionally.
The company is a pioneer in construction engineering, driven by a vision to revolutionize the market by integrating cutting-edge technology into every aspect of construction. New Structure is committed to energy efficient and sustainable construction, offering comprehensive services from design to implementation, always with a focus on safety, cost effectiveness and customer satisfaction. More information about the company and its offer can be found at Nieuwe structuur.
Identified problem
New Structure faced the challenge of increasing sales in a competitive construction market, where innovation and sustainability were key but not always sufficient to attract new customers. The company had to effectively communicate its unique approach and values, standing out from traditional construction methods and attracting the attention of customers interested in modern, energy-efficient solutions.
Scope of the activities carried out
In cooperation with NewStructure, we have implemented a number of activities aimed at supporting marketing and increasing sales. A marketing and sales audit was carried out, which allowed to identify key areas for improvement. In addition, we made small graphic works, including the creation of advertising graphics, folders, and other promotional materials, which strengthened the image of the company in the market.
In addition to conducting a comprehensive marketing and sales audit, we focused on the development and implementation of the visual aspects of the advertising campaign. These activities included:
- Creation of advertising graphics: Design of visually appealing materials that effectively communicate the values and offer of NewStructure.
- Production of advertising materials: Development of briefcases and other promotional materials that support building a strong brand.
The launched advertising campaign on Facebook and Instagram platforms brought tangible effects, which can be summarized in the following points:
- Number of contacts acquired: 73,
- Total amount spent per campaign: 976.35 zł,
- Average cost of getting a contact: PLN 13.37,
- Effectiveness of the campaign: 7 out of 10 contacts are actually interested contractors.
These activities have allowed to increase the recognition of the NewStructure brand in the market, which is crucial in the context of building lasting relationships with customers and increasing sales.
