Analysis and strategy
We did the analysis, prepared materials and conducted training
More than 32 meetings
We have conducted more than 32 quality assurance and quality assurance meetings
23% increase
We managed to achieve such an increase in income after 3 months of cooperation
Introduction
Kimpl, a company from Uzbekistan specializing in outdoor advertising, including billboards, radio, television, as well as advertising on trains and subways, enjoys more than five years of experience in the market and an extensive contact base. After the analysis, we made a small change within the sales department. The team consisted of five sales managers. Two of them were replaced by new employees due to the poor value they brought to the company. Then, after careful preparation of marketing materials, we intensified our activities, focusing on the effective use of the existing contact base. This strategy has produced excellent results, emphasizing the value of precise targeting and personalization in marketing communications.
Identified problem
The owner's vision was to increase revenue through proper training in the skills of the sales department, as it struggled with low results and did not provide comprehensive customer service. At each stage of cooperation, numerous contacts with customers who raised objections of the type “I have to think” gathered, remained unmanaged and covered with a layer of dust in the CRM system.
Scope of the activities carried out
We introduced our service - Distance Sales Department Management for 4 months. Thanks to which:
- We relieved the director of the company from constant questions from sellers.
- We have developed scripts for conversations with B2B hot leads and cold calls.
- We have defined a list of actions in case of objections.
- We have introduced reporting, meetings, project discussions.
- We have modified the system of material motivation and introduced intangible rewards.
- We have established a KPI and a sales plan.
- We have developed a customer path and step-by-step interactions of the manager with the client to ensure quality service.
- We conducted more than 32 meetings with managers, including sales training, sales finalization strategies, simulations of dialogues with customers, sales trainings both online and in person meetings, calibration sessions of telephone conversations, checking the filling of the CRM system and correspondence with customers.
- We carried out the dismissal of weak managers, recruitment and adaptation of new ones.
- We have created the Classroom training platform with all the educational materials for managers.
- And much more..
- First of all, work with the existing database, which brought colossal results in income.
Within 4 months, we managed to create a system, adjust all processes for the smooth operation of the company without the constant presence and participation of the owner and director of the company.
Thanks to our help, in 4 months the growth of income increased by 23%, and this indicator continues to grow.
